In 2009, a perplexed prospect was complaining to me about his direct mail, lettershop and fulfillment business.
He said, “We always have a lot of work in house and were “jammed.” We aren’t attracting the right kind of business.”
Sometime after that conversation, I found out the company closed their doors for good.
At present, the successful direct marketing and mail companies are known as a Direct Marketing and Mail Solution Providers. They offer digital printing, design services, copywriting, database and data solutions and using multi-channel communications to increase the effectiveness of all direct marketing. Talking to some of these companies today, may just be the tip of the services they fully supply.
If that is you and your company, you know selling marketing services is a critical part of your business today. The companies still around today have changed their entire thinking and approach to direct marketing in the last four years. Even if you already have one in place, DMCM can provide their expertise like we already do for others in your industry.
Why consider DMCM as a solution provider partner for your company?
First, there is an enormous amount of experience. The owner, Mike Deuerling, has spent more than 30 years selling marketing services. Add in the twenty years of writing and publishing a newsletter on direct marketing and mail, you can see the credentials are there to meet your needs.
This website, DMCM is loaded with information on how to use Direct Marketing and Mail to increase the user’s success. If visitors want a referral for a service provider I give them one. They can find answers to Postal questions. There are links to my other websites to learn more about direct marketing and mail.
In addition to the DMCM website, Direct Mail Success can be found as a group in LinkedIn. Mike is involved in over 30 groups with discussions about the value and the usage of direct marketing and mail.
We are also found on Twitter. Mike has a blog about using direct marketing techniques to increase marketing success. One of his posts was published in Saudi Arabia. A post appeared on a blog in Germany. Mike is a guess blogger for Constant Contact. His blog appears every other week.
The list goes on but what you want to know is how we may be of assistance to your organization. Most know us as the company selling a newsletter called Direct Mail Success. We still produce one and many buy it and send to their customers. After all, it’s another good form of direct mail.
Use our group, DMCM as a solution provider helping you sell your marketing services. Just as I have sold marketing services since 1984.
Our approach for the use of teaching our marketing knowledge is a game changer.
MCG teaches company owners that direct marketing and mail is not complicated when you follow the basics. Our focus is to assist your business and customers to help them understand and learn smarter marketing. Marketing is a consistent delivery of value based on ongoing listening and meaningful engagements with customers.
Point #1. Your customers are fickle.
In the beginning, (1984) our agency went after potential customers by building what we thought at the time were good customer profiles of companies who needed our services.
A couple of sales letters were written to test our assumptions. Each letter was followed up with a phone call to see if our profiles made sense and, or if, the assumptions were out in left field.
Then we used collected information from the phone calls to fine tune our profiles. If we planned to sell anything, we might as well know what they needed, and after a while, we knew what they needed before they did.
Point #2. Marketing is subjective.
As our agency moved forward, more assumptions were made and tested with our target market profiles. I learned early on in my research, change in the B2B market was the only constant.
We learned how valuable it was for a business to maintain a customer focus, learning more about them and their needs. We worked with many small businesses in a variety of industries, and understood how important it was to keep pace with changes and react to them with an appropriate response. Today, with testing and analytics the information is obtained much quicker, and better!
Point #3. Invest time and money to learn how marketing works that will advance your business goals.
It’s important to know as much as possible about your target customers using a variety of communication channels and sharing your industry knowledge. Leadership and trust are very important elements of B2B marketing.
When in doubt, call on a professional.
One who knows how marketing works with another business owner who is an expert in what he does. It’s one plus one equals two for success. Plus, the benefit of a teaching model.
Want to learn more about us and how our approach to selling Marketing Services can work for you and your organization? Call today at 800-251-3608 for more details or fill in the contact form and send it to us today.