Direct Marketing Success… teaches you how to write, design and send a marketing message directly to a prospect and customer!  

The Efficiencies of Direct Marketing Led to the Delivery of Over a Million Direct Mail Success newsletters.
The strategy of direct marketing, as coined by Lester Wunderman in the 1950’s, “is advertising directly to the consumer.” The entrance of the advertising message to the consumer was a direct path leading to a person’s mailbox.

In the early 1990’s, as more companies used direct mail to reach their customers, the Direct Mail Success newsletter arrived. Direct Mail Success instructed and developed ideas for the lettershops and many other users to strive for a better response rate.

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