The main goal for today’s marketing team is to get someone to buy a product without killing the marketing budget. This is not a new phenomenon. However, companies today are using a “disruptive” method in communication channels like email, on a daily basis. In reality, it’s another type of unwanted advertising, i.e.junk email or mail.
The old-age advertising methods, newspaper, radio, television, and direct mail, hit a few targets using a method of spray and pray, which was very costly. Most companies thought a 1-2% response rate was acceptable. Soon, this advertising will be another footnote in advertising history.
On the brighter side of advertising, especially for small companies, Multi-channel marketing uses a variety of communication channels. Such as direct mail, email, landing pages and channels in social media, are hitting their target market with very good results. For example, increased response rates and higher revenue. As a bonus, relevant customer communication, earns trust from consumers. Adding positive vibes for the brand image of your company.
Companies today using multi-channel marketing are more systematic and embrace technology. Their marketing people are learning to use technology which, increases customer satisfaction and bring new capabilities to reach more customers.
The critical path we execute for growth and customer satisfaction, includes two distinctive winning marketing strategies –
The tactical toolset, data management and multiple communication channels, are critical to both strategies, reaching out to many potential customers as possible.
Here are the at the most critical elements you need, to travel down the path to success, using direct multi-channel marketing.
Strategic Direct Marketing
Strategic Customer-Centric Marketing Communication
“Data driven marketing, it’s all about data, it’s all about action. Gaining a 360-degree view of customers is one of the most important marketing goals in our digital world.” MarketingDoc, CMO, Marketing Communications Group, Inc.
“Understanding your customer better isn’t as complex as you might think, but it does require a thoughtful analysis of where and how you can collect meaningful data.” Scott Gerber, CEO of Young Entrepreneur Council
Data Management: The “super slippery oil” that keeps our platform running smoothly.
“We have, by far, the strongest data and data management capabilities within our industry. We own data. We know how to collect it, connect it and integrate it into creative efforts. Clients around the world look to us to combine that data with creativity in a way that speaks authentically to consumers. It’s a craft we’ve honed since Lester Wunderman first coined the term “Direct Marketing” in 1958.” Julie Rezek, Wunderman Agency, NY, NY